State Exco: Penang Plans to Tap into New Markets for Medical Tourism Growth

Penang plans to expand its medical tourism sector by targeting new markets in the Middle East, Asia, and Central Asia, including South Korea, Japan, Taiwan, Hong Kong, and China. Efforts include increasing direct flights to attract more medical tourists, particularly from Indonesia, where Penang already has strong connections. The state generates 45% of Malaysia’s medical tourism revenue, thanks to its high-quality healthcare services, skilled doctors, and nurses. Penang aims to open new markets and enhance its status as a preferred destination for medical treatment, building on its success with frequent flights and specialized care.

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